It's the hardest and brightest, and inseparable from our
modern culture. Discover the science and history behind the world's favorite gem.
Learn About Diamonds
Learn all you need to know about the basics
of buying diamonds.
a Piece of Forever
Questions to Test Your Jeweler
Ask a jeweler these questions (or find out for yourself) to see if the
store measures up to the necessary standards.
to Decide on the 4 Cs in Minutes
A practical shortcuts to help you make the right decisions on the crucial 4 Cs of
diamond quality. We will help you zip through all the details, narrowing your diamond hunt
to a gem that will make you and your lover proud for many years to come.
We will help you avoid the most common scams still found in fine jewelry stores
across the world.
Need a helping hand?
Check the quick glossary of
Diamonds are actually four times harder
than the next hardest substance.
Marquise Diamond Ring
The Mondera Adventure
Few countries have endured as much change this decade as
South Africa. See what this means to the diamond industry.